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-			Copyright © 2007 by Chip Heath and Dan Heath
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-			Excerpt from Switch copyright © 2010 by Chip Heath and Dan Heath.
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-			Excerpt from Decisive copyright © 2013 by Chip Heath and Dan Heath.
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-			All rights reserved.
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-			Published in the United States by Random House, an imprint of The Random House Publishing Group, a division of Penguin Random House LLC, New York.
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-			RANDOM HOUSE and colophon are registered trademarks of Penguin Random House LLC
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-			LIBRARY OF CONGRESS CATALOGING-IN-PUBLICATION DATA
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-			Heath, Chip.
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-Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath
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-			p. cm.
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-			1. Social psychology. 2. Contagion (Social psychology). 3. Context effects (Psychology). I. Heath, Dan. II. Title.
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-			HM1033.H43 2007
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-			302'.13—dc22 2006046467
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-			www.randomhousebooks.com
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-			Ebook ISBN 9781588365965
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-			rh_3.0_140145427_c0_r14
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-		TITLE PAGE
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-			COPYRIGHT
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-			INTRODUCTION
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-WHAT STICKS?
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-			CHAPTER 1
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-SIMPLE
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-			CHAPTER 2
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-UNEXPECTED
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-			CHAPTER 3
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-CONCRETE
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-			CHAPTER 4
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-CREDIBLE
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-			CHAPTER 5
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-EMOTIONAL
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-			CHAPTER 6
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-STORIES
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-			EPILOGUE
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-WHAT STICKS
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-			MAKING IDEAS STICK: THE EASY REFERENCE GUIDE
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-			NOTES
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-			DEDICATION
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-			ACKNOWLEDGMENTS
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-			OTHER TITLES BY CHIP AND DAN HEATH
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-			ABOUT THE AUTHORS
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-			EXCERPT FROM SWITCH
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-			EXCERPT FROM DECISIVE
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 				WHAT STICKS?